Authors today are more responsible for marketing their books than ever before. For self-publishers this is assumed, but even for authors such as myself who publish using a hybrid model (assuming more production costs up front for a larger percent of sales royalties), the commitment to actually getting our books into the hands of readers can take as much time and energy as the writing itself.
While this list is in no way complete, it does reflect what was successful for me, and may help guide new authors wondering where to begin. Although my experience was in publishing a printed book, I believe it can be modified for e-books. This list assumes you've written a compelling, well-edited and sellable book. Without that, no amount of effort will save you.
Before your book is published:
1. Connect with writers, editors, publishers, librarians, and booksellers.